The knowledge, systems, and resources you need to confidently run, manage, and grow your wedding planning business.
Starting a wedding planning business is one thing. Learning how to successfully operate it, manage clients, price your services, and build a sustainable business is another.
Whether you're just getting started or you're already booking clients and realizing there's more to running a business than planning beautiful weddings, this course was created for you.
Built from years of firsthand experience growing and operating a luxury wedding planning business, How to Run a Wedding Planning Business gives you an inside look at the processes, strategies, and resources that helped me build a business generating over $500,000 in annual revenue.
No more trying to figure everything out on your own.
ENROLL TODAY — $795
Learn the business behind the beautiful weddings.
YOU LOVE PLANNING WEDDINGS. BUT DO YOU KNOW HOW TO RUN THE BUSINESS?
There's a lot more to being a successful wedding planner than having an eye for design, being organized, and loving weddings.
Behind every successful event is a business that requires strategy, structure, communication, financial understanding, and a whole lot of moving pieces.
And the reality? Most of us aren't taught how to navigate those things when we first get started.
I know because I've been there.
I've spent years building my business, refining my processes, navigating challenges, and learning what works (and what doesn't).
This course is everything I wish I had access to when I first started.
It's designed to help you spend less time figuring things out through trial and error and more time confidently building a business that works.
WHAT YOU'LL WALK AWAY WITH
This is a practical, behind-the-scenes look at what it actually takes to run a wedding planning business, from attracting your first inquiries to managing clients, executing events, and creating opportunities for continued growth.
Through actionable lessons and ready-to-use resources, you'll learn how to:
Build a recognizable brand and market your services.
Generate inquiries and confidently convert leads into paying clients.
Create a professional and organized onboarding experience.
Manage client communication, expectations, and deadlines.
Research, communicate with, and present venues and vendors.
Develop design concepts, understand rental pricing, and present selections.
Build comprehensive wedding timelines and prepare for event execution.
Elevate your client experience while staying one step ahead.
Successfully close out events and maintain client relationships.
Strengthen your business systems and create momentum for long-term growth.
PLUS: You'll receive templates and resources to help you put what you've learned into action.
INSIDE THE COURSE
01 | BUILDING YOUR BRAND & MARKETING YOUR BUSINESS
Before you can book clients, you need to understand how to position your business and get in front of the right people.
We'll cover how to establish your brand, communicate your value, and create marketing strategies that support your business goals.
What you'll learn:
Understanding your ideal client and target market.
Positioning your business and services.
Creating a recognizable and consistent brand.
Marketing through social media, your website, and industry relationships.
Building referral partnerships and increasing visibility.
Creating marketing strategies you can realistically maintain.
02 | GENERATING INQUIRIES & BOOKING CLIENTS
Getting inquiries is exciting. Knowing how to convert those inquiries into paying clients is what keeps your business moving forward.
We'll walk through the sales process, from that initial inquiry to confidently presenting your services and securing the booking.
What you'll learn:
Managing incoming inquiries.
Qualifying potential clients.
Preparing for and leading consultation calls.
Communicating your services and value.
Presenting proposals and pricing.
Following up with prospective clients.
Navigating common objections and closing the sale.
03 | ONBOARDING YOUR CLIENTS
The client experience begins long before the wedding day.
A thoughtful and organized onboarding process sets expectations, builds trust, and creates a strong foundation for the planning journey ahead.
What you'll learn:
Creating a professional onboarding workflow.
Contracts, invoices, and initial documentation.
Welcome guides and client resources.
Introducing your planning process and communication expectations.
Gathering essential information.
Establishing planning milestones and next steps.
04 | CLIENT COMMUNICATION & MANAGEMENT
Strong communication is one of the most important elements of a successful planning business.
We'll explore how to manage relationships, communicate professionally, and create processes that keep your clients informed without requiring you to be available around the clock.
What you'll learn:
Establishing communication boundaries.
Creating consistent client updates.
Managing deadlines and expectations.
Navigating difficult conversations.
Keeping clients accountable throughout the planning process.
Using templates and workflows to save time.
05 | VENUE & VENDOR RESEARCH, OUTREACH & PRESENTATIONS
Knowing how to source, communicate with, and manage vendors is an essential part of the planning process.
We'll walk through the behind-the-scenes work of researching options, requesting proposals, evaluating recommendations, and presenting them to clients.
What you'll learn:
Researching and qualifying venues and vendors.
Creating professional vendor outreach.
Requesting availability, pricing, and proposals.
Comparing quotes and evaluating options.
Organizing vendor information.
Presenting recommendations to clients.
Managing communication and follow-ups.
06 | DESIGN RESOURCES, RENTAL QUOTES & PRICING STRATEGIES
Creating a beautiful wedding design is only one part of the equation. Understanding how to source products, manage quotes, and protect your profitability is equally important.
What you'll learn:
Finding and organizing design resources.
Researching rentals, décor, and specialty items.
Understanding rental proposals and associated fees.
Comparing vendor pricing.
Establishing pricing and markup strategies.
Managing design budgets and client expectations.
Balancing creativity with financial responsibility.
07 | DESIGN PRESENTATIONS & CLIENT APPROVALS
A beautiful design presentation should do more than inspire your client. It should help them make confident decisions and keep the planning process moving forward.
What you'll learn:
Developing cohesive design concepts.
Organizing and presenting design selections.
Building professional client-facing presentations.
Communicating budgets and recommendations.
Establishing approval processes.
Managing revisions and decision deadlines.
Avoiding unnecessary back-and-forth.
08 | TIMELINE PREPARATION & EVENT RESOURCES
A successful wedding day doesn't happen by accident.
It requires thoughtful preparation, detailed documentation, and an understanding of how every moving piece works together.
What you'll learn:
Building comprehensive wedding day timelines.
Gathering and organizing event logistics.
Coordinating with venues and vendors.
Preparing essential event documents.
Establishing deadlines for final information.
Preparing for potential challenges.
Creating a clear plan for event execution.
09 | ELEVATING THE CLIENT EXPERIENCE
It's often the smallest details that make the biggest difference.
We'll discuss how to anticipate needs, create thoughtful touchpoints, and build a client experience that feels organized, personalized, and professional.
What you'll learn:
Anticipating client needs before they arise.
Creating thoughtful experiences throughout planning.
Staying one step ahead of deadlines.
Maintaining organization behind the scenes.
Managing unexpected situations professionally.
Building trust and confidence with your clients.
Creating an experience worth recommending.
10 | POST-EVENT & CLIENT OFFBOARDING
The wedding may be over, but your relationship with your client doesn't have to end there.
A thoughtful offboarding process creates a lasting impression and opportunities for future business.
What you'll learn:
Creating a post-event workflow.
Closing out outstanding details.
Following up with clients and vendors.
Requesting reviews and testimonials.
Maintaining professional relationships.
Using completed events to strengthen your portfolio and marketing.
11 | BUILDING MOMENTUM & GROWING YOUR BUSINESS
Booking your first clients is an accomplishment. Creating a business that continues to grow requires intention.
We'll explore how to evaluate what's working, identify opportunities for improvement, and build a stronger foundation for the future.
What you'll learn:
Evaluating business performance.
Understanding your time, expenses, and profitability.
Refining your pricing and services.
Creating repeatable systems and workflows.
Strengthening your marketing and referral network.
Identifying opportunities for growth.
Building a business that supports your long-term goals.
MORE THAN EDUCATION. REAL RESOURCES YOU CAN USE.
One of the biggest challenges when starting or growing a business isn't knowing what needs to be done.
It's finding the time and resources to actually do it.
That's why this course includes practical tools to help you get started.
YOUR INCLUDED RESOURCE LIBRARY
Wedding Planning Contract Template
A starting point for creating your own professional client agreement, with key considerations to help you establish expectations and protect your business. Have your final contract reviewed by a qualified attorney in your jurisdiction.
Client Communication Email Templates
Ready-to-customize emails to help you communicate professionally, consistently, and efficiently throughout the client journey.
Business Workflows & Processes
Practical examples and resources to help you establish more organized systems for managing your business and clients.
Instead of staring at a blank page or recreating the same documents over and over again, you'll have resources you can customize to fit your own business.
These resources are included with your enrollment at no additional cost.
DOES THIS SOUND FAMILIAR?
You love planning weddings, but behind the scenes...
You're not always confident that you're pricing your services appropriately.
You spend more time than you'd like writing emails, organizing information, and managing administrative tasks.
You're unsure how to structure your client experience from inquiry through offboarding.
You find yourself figuring things out as you go, without consistent systems or processes.
You know you want to grow, but you're not entirely sure what the next step should look like.
You don't need to figure it all out through years of trial and error.
You need the knowledge, structure, and resources to make more informed decisions and move forward with confidence.
That's exactly why I created this course.
THE INVESTMENT
HOW TO RUN A WEDDING PLANNING BUSINESS
$795
One-time investment.
Your enrollment includes:
Access to the complete educational course.
Lessons covering the business from marketing and sales through event execution and offboarding.
Real-world processes and strategies developed through firsthand industry experience.
A customizable wedding planning contract template.
Client communication email templates.
Additional business workflows and resources included with the course.
ENROLL NOW — $795
Invest in the knowledge and tools to build a stronger business.
FREQUENTLY ASKED QUESTIONS
Is this course for someone who hasn't started their wedding planning business yet?
Absolutely. This course is designed to help aspiring wedding planners understand what it actually takes to operate a business before jumping in.
You'll gain insight into the processes, systems, and responsibilities that go into running a wedding planning company.
I already have a wedding planning business. Will this still be valuable?
Yes. If you're already booking clients but feel like your processes, communication, pricing, or backend systems could use improvement, this course can help you identify opportunities to operate more efficiently.
Do I need previous wedding planning experience?
No. The course is designed to make the business side of wedding planning more approachable, whether you're completely new or have some experience.
Is this course focused only on luxury weddings?
No. While my experience comes from building and operating a luxury wedding planning business, the principles, processes, and strategies covered can be adapted to different markets, service offerings, and business models.
Will I receive templates and resources?
Yes! Your enrollment includes a wedding planning contract template, client communication email templates, and additional resources outlined in the course.
These tools are designed to be customized for your own business.
Will this course help me book more clients?
You'll learn strategies for marketing, managing inquiries, communicating your value, and improving your sales process.
While results will vary based on your market, effort, and implementation, the goal is to give you a stronger foundation for attracting and converting potential clients.
What if I don't have time to implement everything right away?
You don't have to change everything overnight.
The course is designed to help you understand the different areas of your business and identify what needs your attention. You can prioritize the lessons and resources that are most relevant to your current stage.
YOUR INVESTMENT SHOULD FEEL LIKE A CONFIDENT DECISION.
I want you to feel good about investing in your business.
If you complete the introductory lessons and feel the course isn't the right fit, contact us within seven days of purchase to request a refund.
Refund eligibility is subject to our course terms, including applicable content-access and resource-download conditions.
My goal is to provide practical education and resources that help you move forward with confidence.
FROM SOMEONE WHO'S BEEN IN YOUR SHOES
Testimonials coming soon.
Real experiences and feedback from fellow creative entrepreneurs and wedding planning professionals will be shared here.
MEET YOUR EDUCATOR
SAMANTHA O'DONNELL
Business Mentor | Creative Entrepreneur | Founder of Lavish Haus Events
I built my luxury wedding planning and design business from the ground up, growing it over five years to generate more than $500,000 in revenue in a single year.
But that growth didn't happen overnight.
It came from years of hard work, refining processes, navigating challenges, making mistakes, and learning how to operate a business beyond simply planning beautiful events.
Throughout that journey, I developed systems, workflows, pricing strategies, and client experience processes that allowed me to manage increasingly complex events and grow my business.
And now, as I transition from producing weddings into education, mentorship, and business consulting, I'm passionate about sharing that knowledge with others.
Because I know firsthand how much time, energy, and money can go into figuring everything out on your own.
My goal is to give you access to the knowledge and resources I wish I'd had when I first started, so you can build your business with more clarity, confidence, and intention.
Your business. Your goals. The tools to help you get there.
READY TO BUILD A STRONGER BUSINESS?
You don't have to have everything figured out to get started.
But having the right knowledge, resources, and processes can make a meaningful difference in how you run your business.
Whether you're preparing to launch or looking to strengthen what you've already built, this course is designed to help you take that next step.
HOW TO RUN A WEDDING PLANNING BUSINESS
ENROLL TODAY — $795
Learn from real experience. Build with intention. Grow with confidence.